Data and Analytics Strategy for Business by Asplen-Taylor Simon;
Author:Asplen-Taylor, Simon;
Language: eng
Format: epub
Publisher: Kogan Page, Limited
Published: 2022-07-15T00:00:00+00:00
Wertz, J (2018) Donât spend 5 times more attracting new customers, nurture the existing ones, Forbes, https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/?sh=10f1ed4d5a8e (archived at https://perma.cc/42YA-82AK)
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Reports and dashboards
Decision-making needs to become data-driven. Improving the quality of reporting and implementing dashboards focuses the entire organization on a single source of truth. This requires both data skills and the ability to drive cultural change.
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